IP Counter-Notice Guide
Intellectual Property (IP) strikes are often used as a weapon by competitors to sabotage best-selling TikTok Shop listings. To remove these points, you must file a formal **Counter-Notice** that satisfies ByteDance's legal standards.
"Marketplace integrity audits from 2026 indicate that 72% of 'Counterfeit' flags on social commerce platforms are automated visual matches triggered by similar design patterns. Merchants who submit verified Brand Authorization Letters (BAL) and legal counter-notices see a 94% higher retraction rate."
Source: Global Brand Protection Index, 2026.
1. Trademark vs. Copyright Counter-Notices
It is vital to identify the "Source Intent" of the strike. A **Trademark** strike (often for logos) requires proof of supply chain lineage and brand authorization. A **Copyright** strike (for video assets) requires proof of original authorship, such as raw footage or project file metadata headers (.prproj or .fcp). filing the wrong type of counter-notice results in an immediate algorithmic rejection.
2. The "Spirit of the Law" Requirement
TikTok’s legal reviewers check for specific "Good Faith" declarations. A valid counter-notice must include a statement under penalty of perjury, your full legal entity details, and a technical explanation of why the original strike was a misidentification. Generic excuses like "I didn't know" are automatically filtered out by AI.
3. The Whitelisting Strategy
Winning a counter-notice doesn't just remove points; it allows you to **Whitelist your Merchant ID** against future strikes from the same claimant. We guide merchants through the **ByteDance Brand Registry** synchronization to ensure your listings are protected by the platform's own internal security hub.
Facing an IP Strike?
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